The Slovenian Tourist Board (STB) is the national umbrella tourist board, whose purpose is to plan and carry out the promotion of the country as a tourist destination, primarily in foreign markets.
STB is the national tourist board, and the only such institution in Slovenia.
The Slovenian Tourist Board (STB) is the national umbrella tourist board, whose purpose is to plan and carry out the promotion of the country as a tourist destination, primarily in foreign markets.
STB is the national tourist board, and the only such institution in Slovenia.
Slovenia is a country with wonderfully unspoilt nature valued by its inhabitants and tourists alike. The natural features represent the precondition for developing green, responsible tourism.
• With around 60% of its surface covered in forest, Slovenia is the second most forested country in Europe. • A full 36% of Slovenia’s surface area is included in the Natura 2000 network. • A fifth of Slovenia’s coastline is protected area. • In quantity of river water per inhabitant, Slovenia is one of the richest countries in Europe. • Its more than 22,000 animal and plant species rank Slovenia among the most nature-wealthy countries in Europe. • Drinking water in Slovenia is among the purest in Europe and even in the world. • In this country, virgin forest can be found just 60 kilometres from the capital city, Ljubljana.
Marketing opportunities
A determining factor in the successful presentation and marketing of Slovenia’s tourist facilities is a thorough knowledge of the market and target visitors, marketing focused on the guest, and the development of services and facilities based on
We foster the development and marketing of tourist products, and especially tourist products that are aimed at sustainable development of tourism and protection of the environment. We are developing and promoting the use of innovative products and